8/15/2023 0 Comments Premier inn hypnos bedsPremier Inn is the UK’s top-rated hotel chain. The one question remaining is whether this is all worthwhile and results seem to suggest it is. They have, but just they aren’t the main focus. The brand-led approach is clear but that doesn’t mean that they haven’t improved their check-in process and meals too. If it is the right bed, how about the right pillow – Premier offer not just a choice of pillow but advice on which is likely to be best for you, depending on whether you sleep on your back, your side or your front.īefore this turns into a complete advertisement for the brand it is worth noting that other initiatives include free audiobooks to help you ‘drift away’ and “sleep tips” for little dreamers - top sleep tips to help kids nod off in no time You can’t actually take the bed from your room home with you but you can do the next best thing as Premier have teamed up with Hypnos and you can buy your very own Hypnos bed and have it delivered to your home. Then if you have had a wonderful night’s sleep you might want to take the bed home with. With a thousand pocket springs supporting a pillow-top mattress, a toasty duvet and your choice of pillows, our bed is the stuff of dreams” Hypnos are clearly an obvious and on-brand choice of a partner, with their promise “The most comfortable beds in the world” Of course, if sleep is your focus you need special beds and Premier Inn now have specially designed for them “At Premier Inn, you’re not just getting out of the right side of the bed – you’re getting out of the right bed! In every one of our Premier Inn hotels, you’ll find a luxury kingsize Hypnos bed, guaranteed to send you off to a great night’s sleep. As well as our best ever bed, you’ll find a choice of pillows, toasty duvet and blackout curtains” lovely language and clever attention to details like blackout curtains. Next is what they call “Our restful rooms - Step inside, shut the door and cocoon yourself in our comfortable rooms, each thoughtfully designed for a great night’s rest. Just speak to one of our friendly reception team. We're so confident you'll have a great night's sleep that, if you don't, we'll give you your money back. It starts with, “Our good night guarantee - Luxury kingsize Hypnos beds, your choice of pillows and a toasty duvet – everything you need for the soundest sleep. It is all around a good night’s sleep.Ī brief look at their website demonstrates how that aim has been manifested. The philosophy and mission provide real focus for the development of their customer experience. It is also a dream (sorry - couldn’t resist it) for the team developing their brand experience. We’ve thought of everything you need to have a great night’s sleep so you wake up ready to take on the world”Īnd they claim to be on a mission “to get Britain sleeping brilliantly!”Ĭlear, distinctive and for me personally, motivating. “Great days start with a good night’s sleep. However having stayed at a Premier Inn recently, I was reminded just what good case history the brand makes. I have written before about how the best customer experiences need to include not just customer needs but a brand-led perspective too.
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